2018

​

The Project - To coincide with her move into a new Harley Street, Cognitive Hypnotherapy clinic, Heather Hall approached LS Design to create a logo and develop her brand identity.

​

The Brief - To create a simple, clean logo to reflect her professional, established, clinical practice. While wishing to distance herself from the new age approach of some of her competitors, her aim was to remain accessible and friendly. Colours must compliment the colour pallet used in her pre-existing website.

​

The Service - Cognitive Hypnotherapy works on the unconscious mind to readjust the patient’s particular frame of reference. 

 

We experimented with a broken circle, to signify the disconnect in the mind’s thought patterns, the breakdown in cognitive understanding and, as a consequence, the relinking through cognitive hypnotherapy.

 

We incorporated the initials of Heather Hall Hypnotherapy into the logo to promote her as a brand and employ the subliminal connotations of gravitas and tradition that the royal HRH (a similar use of initials) symbolises.

​

We blind debossed the logo onto Heather’s business card to  ensure a subtle, soft representation of her brand.